Direct mail automation allows you to fully execute your direct mailing strategy without relying on manual processes, project management, or the often-frustrating vendor relationships that make executing a campaign so difficult. The result is a more streamlined process that eliminates the risk of execution problems like poor printing practices, designs that don’t comply with USPS or Canada Mail specifications, and long delivery times that turn your marketing campaigns into nightmares.
The best direct mail automation tools allow you to easily customize your pieces to target specific audiences and reach the right people at the right time. They also enable scalability, so you can grow your campaign with confidence and continue reaching out to prospects and customers.
For example, e-commerce brands use direct mail automation to create thoughtful, personalized campaigns that drive their offline audience to their online stores and re-engage people who have abandoned carts. Medical institutions rely on direct mail automation to print and send important documents, such as bills, medical statements, discharge summaries, test reports, and more to their patients.
With direct mail automation, you can use your CRM or enterprise system to import address lists and automatically design mailers for each list based on the recipient’s details. You can then have them printed and mailed to consumers in no time, saving you valuable resources and money, as well as eliminating time-consuming tasks and information gaps. Moreover, mailing automation with an API solution enables smooth communication between apps and enhances data analytics.
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